LO3: be able to plan
the production of sound elements for an identified media product:
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General
overview of my ideas:
For this unit I will be creating an advertisement for a
morning radio programme aimed at students (18- 23 year old people of all genders) in the Sheffield/ south Yorkshire area titled
Sheffield City Campus (SCC) Radio. The advertisement will be for radio and
therefore will feature only sound and no visuals (much like the vox-pop I
created earlier in this unit.)
As to effectively market the radio show to its intended
audience I will make sure that it contains conventions that appeal to both
people of this age group and people in the south Yorkshire areas. For this
reason I have decided that the backing music will be indie rock inspired as
well as having elements of industrial rock music this is because I feel that
the people of the age I am targeting would be interested in the indie style of
music which I am using and the industrial music will help the radio station
remain related to its local roots as that the south Yorkshire area
(Specifically Sheffield) has a long history of factory and steel work the
sounds of which went into inspiring this genre to begin with.
The
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Advertisement
structure:
More developed ideas:
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| I created this moodboard to show how my advertiment was influenced as well as the tone it will be attempting to convay. |
Locations Materials and techniques:
To record
his is will need a sound recording studio as well as the equipment to create it
to a professional standard. This equipment will include.
1: A microphone with a pop
filter (the pop filter stops the sound from "Peaking" and is used in
professional recording spaces) as well as the cables to lug the microphone in.
2: A computer with Adobe
audition as well as garage band so that I can review what I have recorded as
well as recoding the guitar part of the sound properly (Garage band will help
me to apply the correct effects to the guitar to make it fit the codes and conventions
of the genres I wish to emulate)
3: An electric guitar and
cable (this I can bring in from home)
In order
to create my advertisement I will record all of the components separately and
the edit them together. This will mean that I can edit the all separately so
that they reach a more professional standard.
I will use
effects on both the Guitar part of the advert to make it sound more like the
styles of music I am trying to emulate. This will (as I have stated in my
script) likely be a reverb effect. As well as this I will use.an echo effect on
my voice as to make it sound louder and make it follow the codes and
conventions of other radio adverts.
Production schedule, 2nd of May 2018:
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10 –
11am
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10:00:
with permission from CDM staff I will enter the recording area and sign into
the mac in that room.
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10:02: I
will set up my guitar and record multiple takes of the 30 second long guitar
sound underlay which will accompany my advert
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10:20: I
will remove my guitar from the recording hardware and tidy it away making
sure to not make a mess
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10:22: I
will use a microphone and a pop filter as to record the duologue part of my
advertisement (I will also do many takes of this so that it sounds
professional and I can chose my favourite.
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10:35: I
will leave the recording studio after saving my work and find a mac computer
and open audition
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10:45: I
will apply appropriate sound effects to both the guitar and vocal components
of the advertisement
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11- 12 am/pm
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11:30: I
will edit together the two components of my advert and then and a drum track
that fits well with the guitar as that that will give it a more upbeat
atmosphere.
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Contingency plans:
1: If I
cannot gain access the recording studio on the 2nd of May
I will
instead record on another day or late on the same day.
2: I
cannot bring my electric guitar to collage:
In this case I will have to use the Internet to find royalty free
sound for this aspect of the advert. This however, would be inconvenient and
that I cannot make this sound however I want.
Legal and
ethical issues:
·
Legal:
The issues that this product will have during creation are rather
serious. The first and most pressing of these would be copyright. Copyright is
an important obstacle of this product a violation of the existing law could be
an unlimited fine (according to the severity of the stolen work as well as 6
months in prison.)
In order to not have any issues with copyright I will have to make
sure that any sounds that I take of the internet is royal free (not made for
profit) as to make absolutely certain that the company that owns the content
will not threaten to sue me if the advert is not edited as to not include the
sound or taken down.
Another large legal issue would be the upholding of the Data
Protection Act which means that any personal information on the people who have
contributed to or were in any way featured or mentioned in the advert must be
protected by me as the creator. This law would be especially relevant to my
advertisement as that we are featuring a segment of the planned show which
talks about specific issues that have been sent in by listeners. If any of the
personal information used in this section was used without authorization then
the potential penalty could be up to £500,000 in the case of a very serious
breach.
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Ethical:
Ethical issues refer to the representation of the people featured
in the product which I a creating. This means avoiding the use of any racist,
sexist, homophobic or transphobic stereotypes in the product. These will not be an issue for my advert as
that it will feature only the voice of one presenter of the SCC radio morning
show and nobody else.
